On June 2, 2021, as part of Historical Branding Solution’s “Economical® 150—Still Making History” project partnership with one of Canada’s leading insurance companies, Economical Insurance, HBS President Dr. Ulrich Frisse delivered a virtual presentation titled “What’s in the Archives?” to several hundred company employees. With the assistance of Carolyn Keery, Senior Specialist, Corporate Events, Integrated Marketing & Communication at Economical, Dr. Frisse shared some key findings, artefacts and engaging stories relating to the evolution of Economical into a leading Canadian insurance provider, drawing on three months of research in the Economical Archives. In his presentation, he touched on topics such as the role of women in the workforce, advancements in technology and the advent of the modern office, as well as transitions in societal attitudes and consumer patterns resulting in changes in the insurance industry. Feedback from participants ranged from ‘That was amazing’ to ‘Loved every minute!!!’ “I continue to receive wonderful feedback, so I think this built up some great excitement for the book,” says Carolyn Keery.
“On most days when I walked into the Economical Archives, the only person I would meet that day was the security person who checked me in. After walking by rows and rows of empty desks as company employees were working from the safety of their homes due to the Covid-19 pandemic, I would spend the day by myself plowing through stacks of documents, historical photographs and articles in my pursuit of discovering the fascinating history of Economical over a century and a half. Thank you, Carolyn Keery and team, for this wonderful opportunity to share some of the fascinating insights hidden in plain sight in the Economical Archives.”Dr. Ulrich Frisse, President and CEO, Historical Branding Solutions Inc.
About Historical Branding Solutions
As North America’s leading corporate history agency and company history book publisher, Historical Branding Solutions Inc. is the provider of choice for the most distinguished family businesses, corporations and not-for-profit organizations when looking for a team of content creation and design professionals to create the finest corporate history books, company history books, business anniversary books, franchisee story books, foundations and start-up story books and entrepreneurial legacy books for legacy preservation, milestone anniversary celebration, and customer, employee, franchisee and community engagement. The HBS team serves clients across Canada and the United States.