Economical® 150—Still making history

We are excited to announce our latest partnership with Economical Insurance for the creation of a commemorative anniversary book to mark the company’s forthcoming 150-year milestone. Economical® 150—Still Making History will capture the journey of Economical Insurance from its founding by a group of community minded pioneers in 1871 through a century and a half of innovation, growth and service to Canadians, to becoming a leading, national, P&C company. Combining archival research with interviews with over 60 stakeholders, the story will be crafted on a rich source base and told in the broader context of continuities, changes and transitions in the North American insurance industry over the course of a century and a half.

“We are thrilled to be invited by Economical Insurance to partner with them in the creation of a historical record of 150 years of continuously serving Canadians. The company archives are a treasure trove for the corporate historian. We are looking forward to immersing ourselves in the most fascinating historical documents and artefacts going back to the Pioneer days to tell the story of this iconic Canadian company in its various contexts and dimensions.”

Dr. Ulrich Frisse, President and CEO of Historical Branding Solutions Inc.

About Economical Insurance

Founded in 1871 in Berlin (now Kitchener), Ontario, Economical Insurance started out as a fire insurance company. Built on the vision of neighbours helping neighbours, Economical has been operating on the organizational principle of mutuality. Over the course of 150 years, the company has evolved from being a 19th century start-up to its current standing as a leading, national, P&C company.

About Historical Branding Solutions

The team at corporate storytelling agency, company history book publisher, and corporate history books publishing house Historical Branding Solutions Inc. - 2019 company anniversary book article

As North America’s leading corporate history agency and company history book publisher, Historical Branding Solutions Inc. is the provider of choice for the most distinguished family businesses, corporations and not-for-profit organizations when looking for a team of content creation and design professionals to create the finest corporate history books, company history books, business anniversary books, franchisee story books, foundations and start-up story books and entrepreneurial legacy books for legacy preservation, milestone anniversary celebration, and customer, employee, franchisee and community engagement. The HBS team serves clients across Canada and the United States.