Historical Branding Solutions is the brainchild of former corporate lawyer and history professor, Dr. Ulrich Frisse, or simply Ulli, as he prefers being called.
It is the culmination of a lifelong passion for history paired with the realization that the story is any organization’s most valuable asset. From our founding in 2003, unlocking the power of the corporate story has been our goal; and passion continues to be the driving force behind everything we do.
Trained as an international corporate lawyer and historian in Germany and Canada, Ulli first realized the inspiring power of the corporate story during his eight-year career teaching modern history at Wilfrid Laurier University and the University of Western Ontario. It was when an elderly friend and successful immigrant entrepreneur approached him in 2003 to help him write his memoirs that the foundational dream for HBS was born. The dream quickly turned into a vision—that of a creative boutique agency where professional historians, state-of-the-art graphic designers, and branding and marketing specialists join forces to create inspiring and authentic company history books, legacy books, anniversary books, and story branding and marketing solutions for family enterprises, franchise systems, corporations and not-for-profits. Today, many corporate history books and story marketing projects later, we are living that dream every day. And we have a lot of fun doing it.