We are excited to announce our latest partnership with Economical Insurance for the creation of a commemorative anniversary book to mark the company’s forthcoming 150-year milestone. Economical® 150—Still Making History will capture the journey of Economical Insurance from its founding by a group of community minded pioneers in 1871 through a century and a half […]
Continue readingIn our last post, we shared some thoughts on how to interview organizational stakeholders with confidence, effectively and efficiently while gathering the information needed as a source base for a company history book. We explored these three imperatives: In today’s post, we want to share a few more lessons we have learned in the hundreds […]
Continue readingOver the course of the last few months, we have been conducting dozens of interviews a week to capture the source material for corporate history books for new clients such as Shouldice Designer Stone and The Jim Pattison Children’s Hospital Foundation. Representing the breadth of organizations from different industries and sectors we are privileged to […]
Continue readingIt is not too late to have a commemorative book produced for a milestone anniversary in 2020. The key is to get started a.s.a.p. and stick to the process and project timeline, says Dr. Ulrich Frisse, Canadian corporate history entrepreneur and founder of North America’s leading corporate history agency, Historical Branding Solutions Inc. As we move through […]
Continue readingAt first sight, franchise companies are at a disadvantage compared to family businesses when it comes to sharing their corporate story. The franchisor builds and constantly improves the franchise brand, defines the standards and provides the structures for franchisees to be successful, but the real life interaction with customers that shapes consumers’ perception of the […]
Continue readingWe are excited to announce that Choice Hotels Canada® has commissioned us to create a business history book with a twist to mark the group’s forthcoming 25th anniversary in 2018. Telling the Human Stories behind the Corporation Instead of just focusing on the evolution of the corporation, this business history book will zoom in on the life stories […]
Continue readingIt seems just a few years ago that promoters of digital content predicted that the printed book would eventually become a thing of the past. Current statistics indicate that nothing could be further from the truth. 674 million printed books were sold in the US in 2016, marking the third year of growth in a […]
Continue reading
