Telling the Human Stories behind the Corporation
Instead of just focusing on the evolution of the corporation, this business history book will zoom in on the life stories and entrepreneurial trajectories of independent hotel franchise owners that together form the Choice Hotels® community. Authored by Canadian corporate history expert and business history writer Dr. Ulrich Frisse, and designed by award-winning designer Lesley Warren of Lesley Warren Design Group, the publication will reinforce what great corporate history writing is all about: inspiring people by breaking corporate identities down into their human elements. As Dr. Frisse and the HBS team are about to start interviews with franchisees shortly, they are excited to learn about the fascinating stories of the people behind Choice Hotels®.
About Choice Hotels®
As the umbrella for brands including the Comfort™, Comfort Suites®, Quality®, Sleep Inn®, Clarion®, Econo Lodge®, Rodeway Inn®, MainStay Suites®, Suburban Extended Stay® brands and Ascend Hotel Collection®, Choice Hotels® began serving travelers in North America more than 75 years ago. Since then, Choice’s international presence has evolved into one of the world’s largest and most successful lodging franchisors, Choice Hotels International®, with over 6,500 hotels in more than 40 countries and territories, including over 325 in Canada.
About Historical Branding Solutions
As North America’s leading corporate history agency, Historical Branding Solutions Inc. is the provider of choice for the most distinguished family businesses, corporations and not-for-profit organizations when looking for a team of content creation and design professionals to create the finest corporate history books, company history books, business anniversary books, and legacy books for legacy preservation, milestone anniversary celebration, and customer, employee, and community engagement.
To learn how we can assist you in the creation of your corporate history book call us at 519-501-1412 or email us.