At first sight, franchise companies are at a disadvantage compared to family businesses when it comes to sharing their corporate story. The franchisor builds and constantly improves the franchise brand, defines the standards and provides the structures for franchisees to be successful, but the real life interaction with customers that shapes consumers’ perception of the […]
Continue readingWe are excited to announce that Choice Hotels Canada® has commissioned us to create a business history book with a twist to mark the group’s forthcoming 25th anniversary in 2018. Telling the Human Stories behind the Corporation Instead of just focusing on the evolution of the corporation, this business history book will zoom in on the life stories […]
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