It is not too late to have a commemorative book produced for a milestone anniversary in 2020. The key is to get started a.s.a.p. and stick to the process and project timeline, says Dr. Ulrich Frisse, Canadian corporate history entrepreneur and founder of North America’s leading corporate history agency, Historical Branding Solutions Inc. As we move through […]
Continue readingAt first sight, franchise companies are at a disadvantage compared to family businesses when it comes to sharing their corporate story. The franchisor builds and constantly improves the franchise brand, defines the standards and provides the structures for franchisees to be successful, but the real life interaction with customers that shapes consumers’ perception of the […]
Continue readingWe are excited to announce that Choice Hotels Canada® has commissioned us to create a business history book with a twist to mark the group’s forthcoming 25th anniversary in 2018. Telling the Human Stories behind the Corporation Instead of just focusing on the evolution of the corporation, this business history book will zoom in on the life stories […]
Continue readingIt seems just a few years ago that promoters of digital content predicted that the printed book would eventually become a thing of the past. Current statistics indicate that nothing could be further from the truth. 674 million printed books were sold in the US in 2016, marking the third year of growth in a […]
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