We are excited to announce our recent partnership with Raleigh, North Carolina-based Civic Federal Credit Union for the creation of a foundations and start-up story book and video series that capture the founding story of Civic as the first fully digital credit union serving local government and the people of North Carolina. When they contacted […]
Continue readingAt first sight, franchise companies are at a disadvantage compared to family businesses when it comes to sharing their corporate story. The franchisor builds and constantly improves the franchise brand, defines the standards and provides the structures for franchisees to be successful, but the real life interaction with customers that shapes consumers’ perception of the […]
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