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Posts tagged with "corporate storytelling"


  • The Franchisee Story Book—Leading the Way in Corporate Storytelling for franchise companies

    • November 6th, 2018

      At first sight, franchise companies are at a disadvantage compared to family businesses when it comes to sharing their corporate story. The franchisor builds and constantly improves the franchise brand, defines the standards and provides the structures for franchisees to be successful, but the real life interaction with customers that shapes consumers’ perception of the […]

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  • 3 Essential Tips for Great Company History Writing

    • October 6th, 2017

    Whether it is the retirement of the founder, a major transition, or a milestone anniversary—every company gets to the point where writing its story becomes a serious consideration. Here are 3 essential tips by Canadian corporate history expert and company history writer Dr. Ulrich Frisse on how to get it right the first time. Ask […]

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